Driving Traffic to Retail Stores

Shopping Mall Event

Client: Aeon Mall Vietnam

Market: Vietnam

Character: Usagyuuun

Challenge

During the epidemic of covid 19 in Vietnam, Aeon Mall, one of the biggest shopping malls in Vietnam had a big challenge for attracting people coming back from lock down in end year season.

Solution

We pick one of our most engaging Digital Character, “Usagyuuun” to be the main presenter of their Christmas Campaign. We created exclusive new characters to let the visitor experience Winter Season just like people used to when they travel abroad countries in Japan or Korea before Covid 19 exploded. 

Results

2,100

Merchandise being redeemed