Branding on Messenger App: Reach Digital Native Audience
Mascot Branding
Client: Acecook
Market: Vietnam
Character: Piyomaru & Usagyuuun
Challenge
Acecook has established unbeatable awareness in their product brand ‘Hao Hao’ instant noodle in Vietnam. However, its corporate brand has not penetrated as much as it might.
Solution
Featured Acecook’s existing corporate mascot ‘Tasty Kid’ in Piyomaru’s new series of mobile sticker available for download on Zalo platform, leveraging on Piyomaru’s strong presence on social media with proven record of 79M sticker downloads so far.
Results
1M
Downloads
1.49x
Usage Per DL
MF20-24
Reach