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Giveaways for driving spends on credit cards

POSM/Product package/Giveaway

Client: Krungsri Ayuthaya Bank

Market: Thailand

Character: Piyomaru


The more server competitions gets, the harder for credit company to differentiate themselves from others even in rewards and giveaways to their card members.


Featuring Piyomaru on the reward prizes. Leveraging on the character’s popularity among Thai - 150K fans on Facebook page and 43M mobile sticker downloads, the prizes were fully redeemed before the end of the campaign.


Fully Redeemed

Before Campaign End


Credit Card Spend Generated

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