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Challenge
The more server competitions gets, the harder for credit company to differentiate themselves from others even in rewards and giveaways to their card members.
Solution
Featuring Piyomaru on the reward prizes. Leveraging on the character’s popularity among Thai - 150K fans on Facebook page and 43M mobile sticker downloads, the prizes were fully redeemed before the end of the campaign.
Results
Fully Redeemed
Before Campaign End
$354K
Credit Card Spend Generated
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