Attention Gathering for Newly Launched Airport Media
Event
Client: Bright Sky
Market: Thailand
Character: Betakkuma
Challenge
Bright Sky launched a new interactive OOH media in an airport, but less audience used interaction function than expected.
Solution
Betakkuma was hired to to get more attentions from passers-by, create more engagement, creating a mini game to win a prize by sharing photos taken with the interaction.
Results
6,000
People Interacted within a week
×3
Increased interactions