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Challenge
”Siam Street” is one of the busiest shopping areas in Bangkok where many Thai’s Generation Z gathers to visit retailer stalls. Among other shopping destinations in Bangkok, the premise is always looking for traffic drivers.
Solution
Featured Usagyuuun and Betakkuma as a celebrity to attract Generation Z, giving free photo ops and holding a parade to create hypes in the area and attract more visitors.
Results
50-100
People Driven to Each Retailer Stall
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