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Challenge
One Piece Bon Bon Journey is the first game focus on Female user market which has simplicity in the game function as easy puzzle and RPG like gimmick to train the characters.
Solution
Because the designs are very cute for female users and instagram users love life style contents, we planned to create contents by putting game characters into real world pictures.
Results
All organic
Followers / engagements
10+%
Engagement rate
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