Revitalizing the existing brand mascot

Mascot Branding

Client: PTT

Market: Thailand

Character: GODJI

Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp. 

Solution

Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade. 

Results

4,000,000

Reach

700,000

Engagements

20%

Follower increased