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Challenge
Mameshiba was originally developed by Dentsu in Japan to broadcasted during TVCM session. With wide range of Dentsu’s business abroad it once fly to global market, but the project has been pended for long. Dentsu requires to bring back the awareness and fans of Mameshiba in global market.
Solution
Create English Facebook Page to re-establish its existence and build fan base once again in the global market. Primary target countries are US, Singapore, Taiwan, Hong Kong, Thailand, those countries have high interest in Japanese Characters.
Results
14.7 M
People Reach
4.2 M
Engagements
+105 K
Followers
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