LINE Sponsored Sticker Enjoy K Food x Piyomaru 

Integrated Campaign

Client: aT Center Bangkok

Country: Thailand

Character: Piyomaru

Challenge

aT Center Bangkok has an objective to create awareness for Korean Agricultural Products to Thai consumers. The organization was seeking to create new and unique way of promoting K Food Products expand the target market to Young Generation.

Solution

We created LINE Official Account of aT Center Bangkok under their brand name “Enjoy K Food” to reach new target consumers. Also, utilizing Piyomaru’s storytelling contents to publish in Enjoy K Food’s owned media to enhance the engagements. The Project was associated with PICSO Co., Ltd. (Korean Event Marketing Agency in Thailand)

Results

LINE Sponsored Sticker DL

1,100,000

Users following LINE OA

- 20%

from the Avg. block rate

LINE OA Block Rate

x 18

higher than global Avg.

Engagement Rate