LINE Sponsored Sticker Enjoy K Food x Piyomaru
Integrated Campaign
Client: aT Center Bangkok
Country: Thailand
Character: Piyomaru
Challenge
aT Center Bangkok has an objective to create awareness for Korean Agricultural Products to Thai consumers. The organization was seeking to create new and unique way of promoting K Food Products expand the target market to Young Generation.
Solution
We created LINE Official Account of aT Center Bangkok under their brand name “Enjoy K Food” to reach new target consumers. Also, utilizing Piyomaru’s storytelling contents to publish in Enjoy K Food’s owned media to enhance the engagements. The Project was associated with PICSO Co., Ltd. (Korean Event Marketing Agency in Thailand)
Results
LINE Sponsored Sticker DL
1,100,000
Users following LINE OA
- 20%
from the Avg. block rate
LINE OA Block Rate
x 18
higher than global Avg.
Engagement Rate