Deliver brand value through mascot contents

Mascot Branding

Client: Sainom 

Market: Thailand

Character: Sainom 

Challenge

Sainom is a large milk cafe franshise in Thailand, they focus on expanding cafe across the country but most of customer perceive Sainom as a cheap brand. therefore it’s hard for them increase the cafe.

Solution

We create communication strategy and key message that represent brand core value and use mascot as storyteller.

Results

300,000

Reach

10,000

Engagement