Revitalizing The Existing Brand Mascot

Mascot Branding

Client: PTT Global Chemical

Market: Thailand

Challenge

GC is leading chemical company under PTT. They have built mascots to reach and engaged with youngers customers but the mascots can’t communicate deep contents to the customers.

Solution

Create Strategic character planning to develop Huangyai to be the science and environment influencer that educate about  chemical and plastic product

Results

33%

watch time increased