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Revitalizing The Existing Brand Mascot
Mascot Branding
Client: PTT Global Chemical
Market: Thailand
Character: Huangyai and Rukloke
Challenge
GC is leading chemical company under PTT. They have built mascots to reach and engaged with youngers customers but the mascots can’t communicate deep contents to the customers.
Solution
Create Strategic character planning to develop Huangyai to be the science and environment influencer that educate about chemical and plastic product
Results
33%
watch time increased
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